Google
Maps local listing now showing web search results
As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.
Brian Barwig spotted Google displaying web search results in the Google Maps
local search results listings for an individual business. Brian, a local SEO,
said “we are noticing a new section, “Web Results”. We, at Search Engine
Land, were able to replicate this.
Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.”
Web results in local. Google tends
to try to keep local search and web search
results separate but there have been overlap before. Google did show web
site mentions in the local results before. Google also leverages
algorithms used in web search for local search, such as neutral matching and
others.
Why we
care. If potential customers scroll down your local listing in Google
Maps and the web results do not look appropriate for your business, that
can end up being a turn off for those customers. Do your best to make sure
those web results are accurate, the snippets and content in the results look
good, just in case someone does scroll down to look at them.
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